Fragrance trends in the era of pandemic

Exposition Paris

Exposition / Exposition Paris 71 Views comments

At the daybreak of the health crisis, a turning level in perfumery was beginning. Removed from the flashy fragrances that saturate the market, a quest for transparency and intimacy was rising among shoppers. A nascent aspiration that COVID-19 has solely confirmed.  

Perfume strikes away from the sector of seduction to that of well-being. The sweet accords give method to a extra delicate habit by way of the play of texture. If the caramelized notes are still current, the greediness is redrawn. The softness of milky nuances that draw their creamy accents from sandalwood, like Oh Là Là by Téo Cabanel (2020).

White musks, with their sensual evocations of skin or reassuringly clean scents, are successful. For Her Pure Musc by Narciso Rodriguez or Idôle by Lancôme (2019) are evidence of a development that flourished in the course of the pandemic. Different examples embrace Musc Outreblanc by Guerlain (2022) or Solar Bleached by Une Nuit Nomade (2020).

Radiant, white flowers convey mild into our lives. Among them, orange blossom, very much in vogue, whose freshness and sensuality disguise a soothing feel-good aspect. A imaginative and prescient of “perfume care” is rising, celebrating its constructive energy on emotions, round “aromachological” homes, like Ajnalogie.

Antidote to the sinister, the queen of flowers invitations itself this yr to the brands to make us see life in pink: Eau Rose by Diptyque, Mémoire de Roses by L’Artisan Parfumeur, La Petite Robe Noire Rose Rose Rose by Guerlain or the trio of three new roses by Tom Ford.

Consistent with the will for nature that has blossomed in the course of the confinements, perfumes are going green. L’Artisan Parfumeur sublimates vegetables with its “Le Potager” range, whereas Roos & Roos launches “Les Simples,” a set with a bucolic feel.

As if to invite us to domesticate our garden in the shadow of oppressive present events.

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L’article Fragrance trends in the era of pandemic est apparu en premier sur Galerie Joseph.

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