Officine Universelle Buly : when beauty rhymes with history

Exposition Paris

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Jean-Vincent Bully, the perfumer who inspired the Parisian model, lived in Balzac’s time and marked his period as a distiller, perfumer and cosmetician. His boutique on rue Saint-Honoré was a hit that extended past the borders. A new chapter opened in 2014 when Victoire de Taillac and Ramdane Touhami inaugurated the first Officine on rue Bonaparte, persevering with the traditions of excellence.   

In October 2021, Officine Universelle Buly becomes the 76th home of LVMH alongside other names like Acqua di Parma. The brand’s 14 addresses in France and abroad embrace native architecture and culture. So whenever you stroll by way of the doorways of the boutiques on rue de Saintonge, rue Vieille-du-Temple or rue de Sèvres, you end up immersed within the Paris of Victor Hugo. The dispensaries are adorned with walnut woodwork, the counters are enhanced with marble, the vintage taps are surrounded by chemists’ beakers, glass or ceramic bottles, jars and apothecary jars. The cosmetics brand has a calligraphy area in all its shops, the place specialists personalize labels with the client’s identify and can even send letters with the allure of the past. The model’s universe is marked by a practice introduced updated, featuring natural products that mix historic recipes with progressive technologies.

Flora Di Carlo

L’article Officine Universelle Buly : when beauty rhymes with history est apparu en premier sur Galerie Joseph.