Superette’s funhouse the vibrantly coloured cannabis dispensary chain based by Mimi Lam and Drummond Munro in 2019. Their Grocery store is thus reworked into a retro, pop art deli, their Sip ‘N’ Smoke is impressed by bodegas in categorical self-service mode, and their Annex plays on the nostalgia of basic Italian grocery shops.
The latter is certainly one of three openings in 2022, representing the retail brand’s seventh location. The decor modifications hues however not mindset: classic fonts, a two-color checkerboard flooring, shows of faux vegatables and fruits, however real products on the shelves (pre-rolled joints, water pipes, weed pouches, lighters, ashtrays, candles). Superette intends to destigmatize consumption with open and interactive stores that mimic supermarket buying.